Background

In the heart of Waco, Texas, Henderson’s Home Repairs & Remodeling has been growing its reputation through word-of-mouth recommendations. However, in the digital age, where a website can be the storefront to success, Henderson's found itself at a crossroads with no online presence to speak of.

<aside> ⚠️ Problem: Henderson's misses out on potential clients due to the lack of an online presence. This limits visibility and prevents homeowners from seeking their reliable, professional services.

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<aside> 💡 Solution: A responsive website that not only encapsulates Henderson’s range of home services but also becomes a go-to resource for local homeowners searching for trustworthy experts.

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<aside> ⬇️ Jump to any section using the Table of Contents below

Background Discover Define Develop Deliver Wrap-Up

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Discover: Researching the Landscape of Home Improvement

Following a productive discussion with the client, it was time to delve into the minds of potential customers. The mission? Uncover the essentials—what users truly seek in a home repair services website.

Research Goals
Research Questions

User Interviews

A short screener survey paved the way for targeted interviews. The criteria were simple:

Homeowners or renters in the quest for home repair services.
Individuals well-versed in the online service provider search dance.
Diverse device users—primarily desktop and mobile.

Eight participants, one-on-one interviews—this was where the real stories emerged. The insights flowed, giving life to needs, pain points, and challenges faced by service seekers.

Key Stats

<aside> <img src="/icons/phone-speaker_gray.svg" alt="/icons/phone-speaker_gray.svg" width="40px" /> 100% preferred direct contact (phone calls or in-person meetings)

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<aside> <img src="/icons/megaphone_gray.svg" alt="/icons/megaphone_gray.svg" width="40px" /> 100% relied on reviews to assess provider trustworthiness

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<aside> <img src="/icons/phone_gray.svg" alt="/icons/phone_gray.svg" width="40px" /> 63% highlighted the importance of mobile-friendly websites

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